Julie Lam, Founder of MaskTogetherAmerica
To support the frontline in the U.S., Julie Lam founded MaskTogetherAmerica, a social media platform that encourages everyone to stay COVID AMART by sharing videos, stories and street photography of thousands of participants from across the country. MaskTogetherAmerica provides education materials and guidance on masking for general public through its website.
MaskTogetherAmerica is on Facebook and Instagram. Created in April, 2020, this uplifting campaign has been recognized by members of numerous public health advocacy communities including Survivor Corps, The World Health Network, Teens for Vaccines and Make GoodCoalition. Lam also founded MaskwithUs, a Facebook private group. She has been raising awareness about COVID-19 and Long Covid since the beginning of the pandemic.
Julie Lam is a New York based writer and photographer. Lam attended Hong Kong Polytechnic, in Hong Kong, and Massachusetts College of Art, in Boston, to develop a foundation in art and design. Lam also earned an MFA in Creative Writing from Lesley University, in Cambridge, MA. The Surrogate, one of her short plays developed while in the Lesley MFA program, won the Audience Award of The Writer’s Voice Ten Minute Play Festival, in 2017. The play was presented at the Marjorie S. Deane Little Theater. Debut performance: Westside YMCA, New York City, May 5-6, 2017. Lam’s urgent effort to promote mask wearing during the COVID pandemic has been curated by Medium, and published in the New York Voice. Julie's passion to effect change on the individual level —stems from her desire to stand with the marginalized and advocate social reform. Prior to pursuing writing, Lam worked as a creative director at several Boston and Manhattan advertising agencies. During her advertising career, she created memorable campaigns for Fortune 500 companies including American Express, Motorola and Time Warner. Her campaign launching TD Ameritrade has been taught in Harvard’s marketing curriculum, and was notably the highlight of a video spoof at President Clinton’s final White House Press Correspondents Dinner. Julie Lam’s work has received industry recognition and many awards, including The One Show, the Emmy, D&AD, and The London International Advertising Award.
